Critical Metrics You Need to Prepare Before Securing a Pre-Seed Fund Round

The pre-seed stage is the most challenging process when an idea turns into a concrete product. A pitch deck alone is not always enough for investors to believe in you. Here are the 3 main metrics you should focus on:

1. Customer Acquisition Cost (CAC): How much do you spend per unit to sell your product? It is essential that this figure is sustainable.

2. Customer Lifetime Value (LTV): The total value a customer earns you should be at least 3 times higher than the acquisition cost.

3. Retention Rate: Do your users come back after first use? If not, you should reconsider your product-market fit.

Consistency among these metrics is your strongest proof of the long-term success of your business model.