Critical Metrics You Need to Prepare Before Securing a Pre-Seed Fund Round

The pre-seed stage is the most challenging process when an idea turns into a concrete product. A pitch deck alone is not always enough for investors to believe in you. Here are the 3 main metrics you should focus on:

1. Customer Acquisition Cost (CAC): How much do you spend per unit to sell your product? It is essential that this figure is sustainable.

2. Customer Lifetime Value (LTV): The total value a customer earns you should be at least 3 times higher than the acquisition cost.

3. Retention Rate: Do your users come back after first use? If not, you should reconsider your product-market fit.

Consistency among these metrics is your strongest proof of the long-term success of your business model.

Investments in this sector are expected to increase even further in the upcoming period. With the rapid development of technological infrastructure, investors are evaluating potential opportunities more carefully.